As society and technology change, digital marketing practices change too. Performance marketing leaders, like Eyal Gutentag, recognize the importance of keeping up with the latest marketing trends. Here is a list of three digital marketing trends for 2021.
1. Interactive Content
For a long time, many have used interactive content to enhance engagement and collect information. Nowadays, this form of content is being regarded as something that should be part of every digital marketing strategy. There are many kinds of interactive content (e.g., polls, surveys, contests, and giveaways). All of them can improve user experience, and some can boost search rankings. Creating interactive content is relatively easy. Many online platforms feature tools you can employ to cultivate interactivity. For example, there are photo-sharing platforms that allow you to post stories that feature quizzes and short-answer questions. Be sure that you utilize interactive content on a regular basis so that it becomes an integral part of your strategy.
Many consumers, especially those who are part of the Millennial and Gen Z cohorts, are extremely eco-conscious. They want to support brands that recognize the detrimental effects of climate change and prioritize sustainable practices. Taking this into consideration, you should ascertain that your digital marketing initiatives relay what your company is doing to be more environmentally friendly. You could use words to communicate your brand’s passion for environmentalism. For example, you could post a statement on your website that explains what your business is doing to reduce waste. You could also use still or moving images to convey your company’s green values. Think about adding common eco-friendly symbols, like leaves and trees, to your brand’s logo.
Inclusivity plays an important role in the lives of many young people. They cherish equity, equality, and tolerance. Since young people appreciate inclusivity, your company needs to make a concerted effort to showcase that it embraces individuals of different races, ethnicities, genders, sexualities, religious backgrounds, cultural backgrounds, abilities, and sizes. You can accomplish this by utilizing diverse groups of people in your digital advertisements and by supporting causes that impact marginalized populations. It is worth mentioning that the Millennial and Gen Z consumer bases are much more diverse than the Gen X and Baby Boomer ones, so inclusive promotion will naturally attract young consumers.
Digital marketing is an ever-changing field. As long as you stay well-informed of new trends and technologies, you should be able to make the most of it.