Know the Essence of Minimizing the Mobile Application Failure

by Alexandra

Today we are talking about minimizing the mobile application failure and factors behind it to make you get better results next time.

In most cases, a prospective user decides to download an app within just seconds. That means the user has an impression of the app in just a few seconds. On the other hand, thousands of apps compete to get enough attention and traction from the users. Unfortunately, many apps fail to keep pace with such huge competition. But competition is not the only reason for many apps to have the bitter taste of failure.

They have several shortcomings that other successful apps do not have. So how to reduce the chances of failure for these apps? Let us explain here the key factors responsible for app failure and how to address them.  Not Offering Solutions to Real-World Issues 

 The vast majority of mobile apps fail to offer solutions to real-world problems with an innovative and unique feature set or user experience. Instead, in most cases, their app ideas are just replicas of leading apps in the market. 

When you develop an innovative app idea that can effectively address potential user problems, you can easily get an edge over the market competition. India, with a predominantly small business market, offers great examples of innovative apps. When you hire developers in India, they can develop fresh app ideas to help businesses lure new users and provide unique solutions to their audience. 

Not Understanding Your Audience

An app project that doesn’t keep the audience preferences and habits in mind is likely to taste failure sooner or later. This is because an app comes as a digital solution to a range of user problems or customer issues. To provide solutions to problems, you need to know about the user audience, their intent, and their problems. This is why thorough user research is necessary for building a successful app. 

For example, while building an app for kids, you need to have a clear idea about similar apps in the market, what these kids prefer and what they dislike and what their parents, teachers or nannies think about the apps and what they like or dislike in such apps. Then, after knowing all these details, can you build an app for kids that can drive engagement and become popular among kids? 

Choosing the Wrong Platform 

Android and iOS, two dominant mobile platforms, work quite differently, and they appeal to audiences in different regions in different ways. So, based upon your app niche and target audience and regions, you need to prioritize one platform over the other. 

 Certain considerations that can prevent you from making a wrong platform choice include the following. 

  • iOS users, in comparison to Android users, have a considerably higher income and better education level. 
  • Android users tend to represent people across all social strata; hence, any app targeting the broadest audience should prioritize the Android platform. 
  • iOS users tend to spend more than Android users, and hence a paid or premium app will fit more into the Apple iOS ecosystem. 
  • Android development relies mostly on frontend frameworks that can be learnt easily by web developers. iOS development, on the other hand, requires expertise with Objective C, Swift, Xcode and few other tools. You also need to choose platforms based on the available resources. 

Under-Optimized User Experience 

A multitude of components is used to deliver a superior app user experience. However, all these components must ensure that the users can utilize the app’s core functions perfectly for a superior user experience. When users cannot utilize these core functions per their needs, the app delivers a poor user experience. 

Unique App Marketing Strategies for Mobile App Success

The poor user experience is exemplified by several performance issues, slow loading time, lingering registration or sign-in procedure, app crashes, inability to use certain app features, etc. However, apart from avoiding all these glitches, a great app allows completing actions as effortlessly as possible involving minimum commands of on-screen activities.  

Not Testing the App Properly  

Apps generally appear with bugs or errors after the development, and a rigorous QA testing procedure helps to detect and remove these bugs and errors. Since buggy apps crash often, fail to load many times or just stop responding to user commands on many occasions, they can ruin the future of the app. This is exactly why QA testing of the app is so important. 

Since modern flagship smartphones need to perform many tasks simultaneously, often creating huge processing loads, instances of performance issues or crashes are becoming common. This is why carrying out performance testing is highly crucial for an app project. 

Unnecessary Features 

When you provide too many features that are not necessary as per the intended function of the app, they only invoke confusion, performance issues or a bad user experience. On the other hand, if you fail to provide the right feature options for getting things done per the app’s original purpose, the users may feel unsatisfied. 

So, keeping a balance between too many and too few features is important to deliver the perfect user experience. You need to provide users with a smooth user experience by utilizing all the features they need to get things done as promised and intended by the app. 

Conclusion 

We have almost provided a comprehensive list of the most frustrating mistakes and shortcomings lead to the mobile application failure. However, despite some of these mistakes, even if an app achieves temporary success, that doesn’t guarantee sustainability and continuation of the growth story. Only by avoiding these faults and adhering to best development practices an app project can ensure success.  

About Alexandra

Content creation is my passion and profession. I am an avid reader which basically inspired me to get into writing. I love to read and know about almost everything under the Sun. Apart from spending time writing and reading, I love exploring new places and getting to know different cultures.

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