by Alexandra
They know that sometimes, the packaging is more important than products. Here's why.
With each passing year, the average consumer's attention span decreases. For businesses, this means having a split second to make an impression and compel someone to pay attention. We also live in a visual world, a new age twist on a picture being worth a thousand words.
The packaging is often that first, split-second impression for brands. It's something eye-catching that says, "Hey, pay attention." It shows customers that you refuse to be ignored, even before they know what's contained inside. In this way, packaging trumps the product.
This shift in how consumers communicate results in word-of-mouth marketing opportunities. Unboxing and posting one's new acquisition on Instagram is a part of the buying experience. By making your packaging a part of your experience, you're getting increased brand awareness and social proof at no charge. And this fact proves why packaging is more important than products.
One of the reasons businesses cut back on packaging expenses is the misunderstanding about how much it will cost versus the return on investment. Packaging production methods have become more streamlined and accessible over the past two decades.
As such, packaging has become far more affordable than it once was. This is a common occurrence across all technological developments. Consider how expensive microwaves and televisions were when they first hit the market.
You can watch unboxing videos by Deepking to get a better idea of how affordable the packaging of some of the world's most renowned brands truly is.
Here's the hard truth of selling products in the modern world: your product isn't new or special. It's been done before and will be replicated time and time again.
Don't let this idea get you down: Pepsi and Coke have been competing with this knowledge for decades. It's the subtle nuances in your brand and messaging that make the difference when someone chooses a product. Your packaging is a part of that overall brand image.
The current generation of consumers is conscientious when it comes to sustainability and the environment. A recent study indicated that 73% of the millennial generation is willing to spend more money with brands with sustainability as a part of their core business model.
Consider the scandal Hello Fresh-faced with what would have been an otherwise flawless launch. People were appalled by the amount of single-use plastic packaging used in a single shipment.
During the height of the pandemic, Amazon received a lot of negative feedback for their mismatched, unsustainable packaging choices- even though it was a direct result of the Coronavirus implications.
The key takeaway is that consumers are more eco-savvy than ever before. They want brands that share those values and showcase them through their packaging. If you don't focus on your packaging, your great product will fall by the wayside in a viral scandal.
Finally, packaging impacts consumer behavior. The colors you choose, the presentation of an object, even the shape of your package all play into the consumer's subconscious.
These aspects spark an internal dialogue with word association that ultimately indicates how someone will feel about your business. If you ever doubt this phenomenon, consider the long-standing impacts of seeing a Tiffany blue little box.
While having a great product and fantastic customer service are an essential part of a business, don't think of your packaging as any less important. This subtle touch can yield deep psychological triggers and create lasting relationships with your customers and we hope that these reasons we discussed will help you understand why packaging is more important than products.
About Alexandra
Content creation is my passion and profession. I am an avid reader which basically inspired me to get into writing. I love to read and know about almost everything under the Sun. Apart from spending time writing and reading, I love exploring new places and getting to know different cultures.
 |
 |
 |
 |
 |
 |
 |
SimplyCleaver